CREATE PODCAST EPISODES THAT OPEN BUSINESS OPPORTUNITIES
Steal the podcast strategy to reach people you want to do business with. Without needing a bigger audience or waiting for listeners to become customers.
Built from my experience producing 500+ podcast episodes for a company and learning how to use podcasting can increase revenue.
THIS IS FOR YOU IF...
You started your podcast because you knew it could be good for your business.
But somewhere along the way, keeping the podcast going became the job.
Come up with the topic.
Record the episode.
Edit it.
Publish it.
Promote it.
Then do it all over again next week.
Meanwhile, you're still wondering:
“Is this actually helping my business?”
If that sounds familiar, this guide is for you.
You don't need another course teaching you how to record, edit, or publish.
You want to know how to use it.
THAT'S ME, I'M IN!
THIS GUIDE WILL TEACH YOU:
1. PICK WHO YOU WANT TO DO MORE BUSINESS WITH: Start with the people you want your podcast to help you reach, instead of wondering what you should talk about next.
2. CREATE A SOLO EPISODE: Use my guided AI prompts to turn that into a ready-to-record solo episode, with your title, hook, outline, script, and CTA.
3. START THE CONVERSATION: Use my guided AI prompt to create your outreach email, so you're not wondering what to say.
SHOW ME HOW
I CHANGED THE WAY I CREATE PODCASTS
I've produced 1,000+ podcast episodes since 2017, including more than 500 episodes through my work as Director of Podcasting and Digital Marketing.
And a couple of years ago, I started approaching our podcasts differently.
Before planning an episode, I started asking our team one question:
“Who do you want more business from?”
That question changed the way I looked at podcasting.
Instead of thinking only about what we should record next, I started thinking about how we could be more intentional about using our podcast for business.
And I've seen firsthand how powerful podcasting can be as a lead generator when you stop treating every episode as something you simply need to publish.
That’s the thinking behind this guide.
I've taken what I've learned from doing this professionally and turned it into a strategy you can use with your own podcast.
SHOW ME HOW
WHAT THE GALS ARE SAYING
Megan
Your Podcast tutorial has helped me so much! Like I feel confident in something I NEVER thought I could do.
Markell
I couldn’t have done it without your guidance because I was lost. Absolutely lost. You showed me how to set everything up, the easy way to do it, and even how to use AI to edit. It’s those little things I never would have known if I hadn’t been learning from someone who’s been podcasting for a long time.
Lyndsey
I've wanted to take action and now the podcast is set up. I have everything I need to schedule guests and to edit episodes even intro outro and the cover art.I just feel like it was a massive leap forward .
WHAT YOU GET:
The shortcuts to get Episode #1 published without figuring out your whole podcast first.
THE BIZ CONVERSATIONS STRATEGY
I'm giving you four different ways to use a podcast episode for business.These aren't four generic topic ideas.Each one starts with a different business need, so you can choose the one that makes sense for you right now. ($75 value)
4 GUIDED AI EPISODE PROMPTS
Four plug-and-play prompts that ask you the right questions and turn your answers into a title, hook, outline, full solo episode script, and CTA without having to figure out what to ask AI yourself.
4 READY-TO-USE OUTREACH TEMPLATES
Know what to say after the episode is created with simple templates that make it easier to put your episode in front of the right people and start the conversation. ($42value)
$250 TOTAL VALUE
GET IT ALL FOR $55
HEY, I’M STEPH
Your Pod Savvy Guide and full-on PodNerd
Since 2017, I’ve produced 1,000+ episodes across 25+ podcast series.
And here’s my podcasting soapbox:
Business owners don’t need to follow the celebrity podcast model.
More listeners = ad revenue.
When you own a business, your podcast can make you money differently.
You don’t need 5,000 listeners.
You don’t even need 50.
You can use your podcast to start conversations with people you want to do business with.
Sometimes the most valuable thing your podcast creates isn’t a download. It’s a conversation.
Frequently Asked Questions
This guide is designed for business owners who already have a podcast.
Don’t have one yet? Grab my guide that teaches you how to get your first podcast episode published in 60 minutes.
Nope. This guideis about creating solo episodes you can use to start conversations with people you want to do business with. You don’t need to invite them onto your show.
Nope. You don’t even need 20 listeners. This strategy is about using your podcast to start the right conversations, not building a massive audience.
Nope. The strategy comes from me. I’ve built the questions that guide AI through creating your episode, so you’re not staring at a blank chat wondering what to ask.
You can record + edit using Riverside's free plan. To follow Pod 60 exactly and publish and hst your podcast through Riverside, you'll need the Pro plan.
I use Riverside because it keeps recording, editing, hosting + publishing in one place instead of making you learn multiple platforms.
READY TO STOP PLANNING AND START PODCASTING?
You don't need your whole podcast figured out. You need Episode #1. Grab the Pod 60 Shortcut and get your first episode published in about 60 minutes.
