GIVE YOUR NEXT PODCAST EPISODE A JOB TO DO BEFORE YOU HIT RECORD
Steal my blueprint for creating your next episode with a clear business purpose and knowing what to do with it after you publish.
Without waiting for more downloads or a bigger audience first.
THIS BLUEPRINT WILL HELP YOU:
- Know who you want your episode to reach before you hit record.
So you're not creating another episode and hoping the right person happens to hear it. - Create a solo episode around people you actually want to do business with.
So the topic has a business purpose before it ever hits your podcast feed. - Get the outreach to put your episode directly in front of them.
So publishing isn't the end of your strategy. - Give the episode somewhere to go after you publish it.
So instead of disappearing into your feed, it becomes something useful you can send to people you'd like to reconnect with, stay in front of, or work with next.
SOMEWHERE ALONG THE WAY, KEEPING THE PODCAST GOING BECAME THE JOB.
Come up with the topic.
Record the episode.
Edit it.
Publish it.
Promote it.
Then do it all over again next week.
Meanwhile, you're still wondering:
“Is this actually helping my business?”
You don't need another course teaching you how to record, edit, or publish.
You want to know how to USE the podcast you've already built.
THAT'S ME, I'M IN!I WISH I HAD STARTED DOING THIS YEARS AGO
I've produced more than 1,000 podcast episodes since 2017.And for years, the finish line was pretty much the same:
Record it. Edit it. Publish it. Promote it. Move on to the next episode.
But a couple of years ago, I changed one thing about the way I planned our solo episodes.
Before we recorded, I started asking:
“Who do you want to send this episode to?”
Not:
“What do you feel like talking about?”
Who do you actually want this episode to get in front of?
That one question changed how we approached the episode.
Because once we knew who we wanted to reach, we could think differently about what would actually be useful for them to hear.
And once the episode was published, we didn't have to hope they stumbled across it.
We had something relevant to send them.
That's the strategy behind BIZ CONNECT.
I took the way I've learned to approach these episodes and turned it into a blueprint you can use with your own business podcast.
SHOW ME HOW
WHAT PEOPLE SAY ABOUT MY GUIDES
Megan
Your Podcast tutorial has helped me so much! Like I feel confident in something I NEVER thought I could do.
Markell
I couldn’t have done it without your guidance because I was lost. Absolutely lost. You showed me how to set everything up, the easy way to do it, and even how to use AI to edit. It’s those little things I never would have known if I hadn’t been learning from someone who’s been podcasting for a long time.
Lyndsey
I've wanted to take action and now the podcast is set up. I have everything I need to schedule guests and to edit episodes even intro outro and the cover art.I just feel like it was a massive leap forward .
WHO IS BIZ CONNECT FOR?
This blueprint works best for business owners with podcasts who fit into one of these four categories:
-
SERVICE-BASED BUSINESSES
You sell a service, whether you're a Realtor, photographer, designer, attorney, lender, agency owner, or another professional who works directly with customers.
-
PRODUCT-BASED BUSINESSES
You sell physical or digital products and want to use your podcast to stay connected with past customers, support current customers, and reach potential ones.
-
COACHES, CONSULTANTS & EDUCATORS
What you know is a big part of what people pay you for, and your podcast gives you a place to teach, demonstrate your expertise, and get in front of people who may want more from you.
-
LOCAL & B2B BUSINESSES
Your business depends on getting in front of the right people, whether that's local customers, other businesses, referral partners, or professional connections.
WHAT YOU GET:
THE CUSTOMER-FIRST PODCAST BLUEPRINT
Learn the simple shift I started using after years of producing business podcasts.So instead of creating another random episode and figuring out who might care about it later, you start with a business reason behind it. ($75 value)
4 BUSINESS-FOCUSED EPISODE STRATEGIES
Four plug-and-play prompts that ask you the right questions and turn your answers into a title, hook, outline, full solo episode script, and CTA. So you don't have to figure out what kind of episode makes sense for your business right now.
READY-TO-USE OUTREACH TEMPLATES
Know what to say after the episode is created with simple templates that make it easier to put your episode in front of the right people and start the conversation. ($42 value)
$197 TOTAL VALUE
GET IT ALL FOR $44
HEY, I’M STEPH
Your Pod Savvy Guide and full-on PodNerd
I've been podcasting since 2016 and producing podcasts professionally since 2017.
Since then, I've produced and published 1K+ podcast episodes.
I've worked on interview shows, solo episodes, and business podcasts where the goal isn't becoming the next celebrity podcaster.
The podcast has a job to do for the business behind it.
BIZ CONNECT came from something I started doing in my own podcast-production work: thinking about who we wanted an episode to reach before deciding what that episode should become.
Now I've turned that approach into a blueprint you can use to decide who you want your next episode to reach, what to create for them, and how to put it in front of them once it's live.
Frequently Asked Questions
This guide is designed for business owners who already have a podcast.
Don’t have one yet? Grab my guide that teaches you how to get your first podcast episode published in 60 minutes.
Nope. This guideis about creating solo episodes you can use to start conversations with people you want to do business with. You don’t need to invite them onto your show.
Nope. You don’t even need 20 listeners. This strategy is about using your podcast to start the right conversations, not building a massive audience.
Nope. The strategy comes from me. I’ve built the questions that guide AI through creating your episode, so you’re not staring at a blank chat wondering what to ask.
That's okay. You don't need to already be creating solo episodes.
BIZ CONNECT gives you the structure for adding strategic solo episodes to the podcast you already have.
Nope. You don't need to wait for a bigger audience before using this strategy.
BIZ CONNECT helps you create an episode with specific people in mind and then gives you the outreach to intentionally put it in front of them.
IS YOUR PODCAST ACTUALLY HELPING YOUR BUSINESS?
Steal my blueprint for creating solo podcast episodes around the people you want to do business with and crafting the outreach that puts those episodes directly in front of them. WITHOUT waiting for a bigger audience, more downloads, or the right people to stumble across your podcast before it can start working for your business.
